Trend #1)  ”High Def”:  Lots of new face makeup products (when they are not utilizing the term “mineral”) are rocking the ‘High Definition’ marketing. What makes it High Def? Sephora’s website describes it:  

Your diligent NotSoSoccerMom is trying the ’High Def’ foundations and does seem to see results.  I have tried Eve Pearl’s High Def creme, Makeup Forever’s High Def foundation, Dior Capture High Def Serum Foundation (oooh, aaah “serum”) and actually do think I see results as far as how it sits on the skin.  It is much kinder to my pores. I will continue to report on this as events unfold.

 Eve Pearl's High Definition Creme.

I purchased it cuz I saw her on FoxNews and I thought I'd look just

like the FoxNews anchorbabes...  www.EvePearl.com

Trend #2)   The Magical Crazy Oscillating Scintillating Mascaras~  A mascara in which the wand is mechanized and wiggles for you, thus dispensing more product for a thicker, fuller effect. Who was the first to this party? I would guess Prescriptives because I DO remember them doing a whole show on QVC way back around Christmas and saying that they’d have this amazing new mascara first and it would not even ship till Feb.  OF COURSE I wanted it so much more when they said that we special QVC-ers would be the first to get it and it wasn’t even in yet! GASP.  That Lisa- can she sell or what?? I don’t even freak for mascaras and I wanted to be a part.  Alas, I held myself down and decided to wait.    It and many other of it’s kind are now in stores: Lancome,  Lauder,etc etc.  While I will gladly line up to pay $80 for a foundation, I have a brainfart with expensive mascaras. YES, I have tried Lancome’s Definicils, Fiberwig’s, DiorShow— Say a fancy high end one:  I’ve tried it. Yeah, they are fine but  are they any better than LashBlast by CoverGirl? Lash Stilletto by Maybelline?  L’Oreal’s Voluminous?  Probably not.  BUT~ (I was going somewhere with this:) Maybelline is the first to the mechanical mascara party in the mass market. So I got it today. Again, your intrepid reporter is following the story closely and WILL report!   

SIDEBAR: I tried it. See story and review of Maybelline's

Give-Me-An-ADD-Attack mascara at top left in the TOP FIVE section.

Trend #3) Latisse~The first lash-growth product available by prescription. I have used it for 2 weeks now. I feel my eyelashes are a touch darker and maybe longer… really. I have literally NO eyelashes so I’m a pretty great candidate for this. I will use the entire sample before passing judgement.

Trend #4) Skincare in Makeup’s clothes~Clinique’s new foundation Even Better SPF 15  promises to even out skintone and visually diminish age spots.  PerfeKt’s new concealer says it conceals flaws and dark circles while also getting rid of puffiness (cucumber extract).  Guerlain has several bronzers that also have self-tanning properties to them.  This is genious. Multi-tasking. Surely a woman thought of it. No offense to men regarding multi-tasking… but I’d like to see any of you feed a baby, defrost scallops, write out a lunch money check and update your Facebook status while texting your sister gossip about your mom….

Trend #5)  Face Sculpting— playing up shadow and light. Makeup artists have done this for years of course but just recently have we been charged to figure out where to shade and wear to highlight.   Makeup Forever, L’Oreal, Laura Gellar and many many other brands are selling contouring and highlighting powders and cremes. While they can be tricky to learn, they can make a huge difference once mastered.  

The ”My Sculpted Face” kit on HSN.com seems the most straighforward.  Hmmm, I think I need to order it right now to REALLY be a service to you?  right?  

Finally, Trend #6)    Devices.  Someday in the future we will all ride around in Jetson’s cars in the sky and they will dispense Botox syringes in space-age vending machines…   Until then, we will have to try and drink more water, wear SPF, moisturize and hope that Garnier’s big red  roller-ball wrinkle wand is working?  At home lasers and anti-acne devices are starting to take off.   Being an infomercial junkie, I started small with the Dermawand. (see www.dermawand.com)   I did like it. Unfortunately, my precious little Dermawand met it’s demise when I dropped it on the bathroom floor.

I also have already purchased the Clarisonic extraordinarily expenisve mechanized face-cleanser machine.        This one went back to Sephora.  My pores weren’t didn’t see $200 worth of results.

Recently, I owned (for about a week) the Evis MD red light therapy at-home laser.  Then a doctor explained to me I had purchased an ‘expensive toy’ so I took it back.

I still have hope. I will always hold out hope that the latest and greatest is soooo fabulous and worth it and is right around the corner… literally… on a UPS truck in a box on the way to my house.

Jill

When PT Barnum said, "There's a sucker born every minute", he MUST have had me in mind...